The first thing a sales person needs to do to listen more effectively is to stop talking. We've all heard the phrase "We have two ears and one mouth, so we should listen twice as much as we talk." And yet many sales people forget this simple lesson and do most of the talking during a sales conversation. If you want to have better sales meetings, stronger conversations and improve your sales results, work on becoming a better listener. Here are two specific things you can do right now to work on your "sales listening." First, watch this 7-minute clip of Julian Treasure's TED presentation on "5 Ways to Listen Better." Great insight and information. Second, ask for our "Effective Sales Listening" checklist and implement it today.