Hiring superior sales people is a proven sales strategy that can put your company on an entirely different growth trajectory in 2011. Two questions: What are you doing to make sure you have the best available sales talent growing your business this year and why is that question so important to address this quarter?
Our research shows most sales organizations are populated by average sales people doing an average job. You already know that if you had superior sales talent it could change your company and probably your life. That's what great sales talent does. There's no whining about the economy or the competition or the lack of leads or the need for better pricing or stronger marketing - it's all about closing more deals and generating new business.
And yet most Vice Presidents of Sales and sales managers recruit on an ad hoc, as-needed basis. They are reactive instead of proactive because they don't have a system in place that allows them to recruit on a continuous basis. Even when they manage to find top sales talent, many sales managers struggle to help new sales people get up to speed (and in front of prospects) quickly. Worse yet, many companies fail to keep sales people long enough to get a good return on their investment.
What can you do to make sure you have the best available sales talent to help you grow your business this year? If you're serious about exploring this further, we humbly suggest attending our upcoming Hiring A Sales Superstar webinar on January 25th from 1:00-2:00 pm CST.
Why is this question so important to address this quarter? Every year top sales talent becomes available in January and February after they collect their year-end bonuses (and they're starting to interview with prospective employers right now). If you want pursue this growth strategy with enough time to make an impact in 2011, you need to get started right now.