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Transform Your Hiring Process Into a Competitive Advantage

Hiring the right salespeople is critical to sustainable growth. We’ve developed proven tools and frameworks that help you identify top talent, avoid costly hiring mistakes, and create a hiring process that drives long-term success.

STAR Hiring Scorecard

A step-by-step tool to objectively evaluate and score sales candidates.

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Sales Interview Questions

The essential questions that reveal true selling skills and coachability.

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Sales Hiring Checklist

A comprehensive checklist to streamline your hiring process and avoid common pitfalls.

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Check Out Mike Carroll's Book

The Sales Team You Deserve

In The Sales Team You Deserve, Mike helps you understand your sales team's obstacles and how to implement systems and processes to overcome them. Addressing both mindsets and skill sets is absolutely critical to realizing long-lasting, effective change in your sales team. If you have been accepting a subpar sales team, what is it costing you in terms of lost revenue? Read this book if you want to follow the science and leverage proven systems to help you get the high-performing, high-caliber sales team you deserve.
Download Hiring Tools

Turn Managers Into World-Class Sales Coaches

Training is important, but without coaching and accountability, even the best training fades away. Our resources empower sales leaders to coach more effectively, drive better performance, and build a culture of continuous improvement.

Explore Coaching Resources
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Sales Coaching Conversation Guide

Structured frameworks to lead high-impact coaching sessions.

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Weekly Activity & Pipeline Review Template

Simple, repeatable process to review sales activity, inspect pipelines.

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Coaching Culture Assessment

Quickly identify gaps in your organization’s coaching practices.

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Create a Sales Process That Drives Predictable Results

A strong sales process is the backbone of predictable revenue growth.

Our growth frameworks and playbooks help you design, document, and reinforce a sales process that your team will actually use and that consistently produces results.

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    Sales Messaging Framework
    Align your team with messaging that opens more doors and shortens sales cycles.
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    Customizable Sales Process Template
    Define every stage, milestone, and action needed to move deals forward.
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    Sales Playbook Guide
    Build a reference guide your team will rely on to win more consistently.
Get the Sales Process Toolkit

Client Success Stories

Real Results. Real Growth.

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Keith Upkes
Success Lead at Metronome United

Mike single-handedly solved my sales gap. Today I approach sales with a confidence I never knew I had.

Mike Carroll is much more than a sales coach – his work has had a massive impact on our entire company and on me as a leader. Mike has been instrumental in helping us build our sales leadership team and a sales infrastructure that has helped us grow revenue at a level we never thought possible. With Mike’s guidance, we continue to make incremental improvements that drive top and bottom-line growth.

Greg Rosenblatt
Chief Operating Officer, Stark Carpet, New York, New York

Relying heavily on Mike's methodologies and concepts, we grew from $62 million to $92 million with strong margins.

Scott Picket
President of GTH

Mike is a true sales professional, coach, and teacher. His clear and relatable style translates into actionable steps to begin implementing into your business.

Glen Dall
Business Coach and Advisor at Apex North Coaching